Mark Kaner Senior Product Manager and Data Specialist. Lives in Austria with my two daughters.

Supermetrics vs Power My Analytics

33 sec read

Before we dive into a comparison between Supermetrics & PowerMyAnalytics, one must remember that both products have a different origin story. Supermetrics started as a solution to pull data from Google Analytics to Excel. PowerMyAnalytics started as a data import tool INTO Google Analytics. Years pass and both platforms offer connectors that allow you to pull data from various ad networks and data sources to Google Data Studio, but you can still consider one as an alternative for the other, though you should notice your needs.

There’s one major difference between these two platforms. Supermetrics is focused on analytics, social media, and ad network data sources, while PowerMyAnalytics focus on e-commerce data sources (eBay, Amazon, etc.) and for some reason does not even have Google Ads connector. Weird.

Please note that this comparison does not compare the whole eco-system of Supermetrics products and PowerMyAnalytics, but focuses only on the Data Studio solution.

 
ProductSupermetrics for Data StudioPowerMyAnalytics
CountryFinlandFlorida, USA
No. of employees~30Unknown (no About page)
Websitehttps://www.supermetrics.comhttps://www.powermyanalytics.com
Social media activityActive Facebook and Twitter accounts. Some unofficial Facebook groups.Neglected Twitter account. No Facebook.
Number of connectors4519 (no Google Ads connector)
Connectors focusAd networksE-commerce
Trial period14 days14 days
Monthly price for 1 connector only (yearly plan)$19/month$9.95/month
Number of connected accounts per connector31
Number of connected accounts when buying multiple connectors20 ad accounts for the PRO plan, and 100 ad accounts for the Super Pro plan.1
Bulk price for all Data Studio Connectors$99/month for 40 major connectors.
$300/month for all 45 connectors
~$120/month (for 19 connectors)
BillingCredit Card or PayPalCredit Card, PayPal, Invoicing or check .
SupportMail & ForumMail & Phone
Other toolsSupermetrics for Google Sheets, Supermetrics for ExcelGoogle Analytics import
List of connectorsGoogle Analytics
Google Ads
Facebook Ads
Facebook Insights
Instagram Insigths
Twitter Ads
Bing Ads
Google Search Console
LinkedIn Ads
LinkedIn Company Pages
Yahoo Gemini
Amazon Ads
Datbase
Moz
YouTube
Adobe Analytics
Google My Business
Google BigQuery
Google AdSense
Google AdManager
Google Display & Video 360
Bid Manager
Google Display & Video 360
Campaign Manager
Google Search Ads 360
Adform
AdRoll
Stripe
Yandex.Direct
Yandex.Metrica
MailChimp
SEMRush Analytics
SEMRush Projects
Quora Ads
Optimizely
Searchmetrics
Criteo
Custom JSON/CSV
Facebook public data
Google+
Instagram public data
LinkedIn URL share counts
Pinterest
Reddit
Tumblr
Twitter public data
Vimeo
VKontakte
AdRoll
Amazon
Bing Ads
Constant Contact
Ebay
Facebook Ads
Google My Business
MailChimp
Paypal
Pinterest
Walmart
Yahoo Gemini
ShareASale
Instagram
Listrak
TripAdvisor
Websitehttps://www.supermetrics.comhttps://www.powermyanalytics.com
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Mark Kaner Senior Product Manager and Data Specialist. Lives in Austria with my two daughters.

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